It’s not work if you go every single day and love what you do. It doesn’t matter if you make a dollar or 100 dollars it’s all about what it does for you inside.

– Jena Satchell

Cassie Mattia lives in Historic Downtown Loveland

Loveland, Ohio – Have you ever wandered down the aisle of a Home Décor store in search of that one item that you could put in your home that really means something to you? An object or a piece of art that every time you passed it in the hallway or glanced at it in the living room it made you reminisce on memories you cherish. This is exactly what local Jena Satchell offers at Bespoke Design Studio.

Bespoke Design Studio located at 101-B Commerce Blvd. in Loveland, Ohio is a beautiful place where both DIY beginners and experts are able to create high quality, bespoke home décor from start to finish. Bespoke, meaning custom made design allows friends and families to enjoy the art of creating anything from a wood plank sign to a designer chalkboard to a soft canvas pillow to a centerpiece box using only the best materials and tools.

Jena opened Bespoke not too long ago in January, but still remembers the path that led her to where she is now.

I had a twin sister, and brother that was 9 months younger than me. With 3 children all in the same grade, it seemed to me that my parents didn’t have the money to send all of us all to college, so I instead decided to accept a job in the staffing industry and was very successful in a short amount of time. I began closing huge accounts. Financially at 19 when my friends were going to school and couldn’t buy a Starbucks coffee, that wasn’t the case for me. My success led me down this path to the HR field without having been to college. Because I experienced so much success in staffing I then went into selling HR outsourcing. This is when I knew I wanted to be in the HR Corporation as a VP. After years in the staffing business, I decided to start my own business in 2006. I loved finding jobs for people that allowed those people to provide for their families. It was very rewarding and led me to become extremely passionate about helping people and forming a connection with them.

 

After spending several years in the HR world experiencing success, the company Jena was with, decided to eliminate the position.

“It was a shock to me. I had been my family’s primary provider for years. I had been working 80 to 90 hours a week and realized I wasn’t making time for things that I truly loved to do and most importantly I wasn’t making enough time for my son. It was something that I knew I regretted. I started to look around and reevaluate,” Jena said.

HR, of course, was a big passion for Jena, but DIY design was in Jena’s blood. She knew from a very young age that by making things that meant something to her she felt the happiness that she didn’t feel doing anything else.

Jena grew up watching her father Joe Wolfe (standing) and uncle Fred Wolfe create things, not necessarily because they wanted to, but because they had to. “Financially they couldn’t go buy a new car so they had to build it,” Jena said.

“As a young child I watched my uncle and my dad create things that were just so unique and so impressive it inspired me. My dad would sometimes spend 6 months building a car! My Uncle would take on the same projects only he worked with wood. So I grew up watching my uncle and my father doing all this not necessarily because they wanted to but because they had to. Financially they couldn’t go buy a new car so they had to build it,” Jena said.

In 2016 Jena finally made the step towards doing what had truly inspired her since she was a child.

“I spent a lot of time reflecting in 2016 and ultimately I realized that I never really took the time to look around my home. I would see things that I bought from the store and it just didn’t really inspire me. It was beautiful and I loved the way my home was decorated but I just didn’t look at anything and reflect on a memory. It kind of made me sad. I couldn’t help but remember what my uncle told me…. it’s not work if you go every single day and love what you do. It doesn’t matter if you make a dollar or 100 dollars it’s all about what it does for you inside.”

I would see things that I bought from the store and it just didn’t really inspire me.

Jena decided that all she wanted to do was something that inspired people but also made her happy to go into every day. This led to her opening Bespoke Design Studio.

At Bespoke Design guests get a chance to make their own memories through unique DIY projects using designs selected or created by Jena, specially made stencils, high quality paint, beautiful fabric, locally sourced wood that Jena’s husband and son spend 8 to 10 hours at a time finely sanding – and last but not least power tools!

Typical tools for the wood plank signs are a crown stapler or a brad nailer.

“Typical tools for the wood plank signs are a crown stapler or a brad nailer. We use porter cable high volt battery operated tools,” Jena says, “You will also be using wood glue to put your signs together. You will be using a power screwdriver to attach your D-Hooks and Hanging Wire as well. At times you will you use a drill for certain projects such as creating decorative boxes or centerpieces,” Jena added.

Each project kit such as this “Family Name” 14×24″ Serving Tray w/ Handles includes everything you need. Wood parts, stencils custom-cut-to-order just for you, hardware and the use of all necessary wood stains, paints, tools and supplies.

Bespoke Design Studio offers several opportunities to take classes and workshops specializing in different DIY projects. Jena’s website provides a calendar with the times and dates when classes or workshops are being held. Guests can simply select one of the dates on the calendar followed by the time they want to take the class or workshop and book it right then and there online. The pricing, of course, depends on the size of the project, the materials and the amount of time it takes to complete the project. All classes are open to the public unless you book a private event, which of course are very popular for Birthday celebrations and the ever-popular “Girls Night Out.” Jena welcomes food and beverages in all her classes. Catering is offered to large groups.

Jena welcomes food and beverages in all her classes. Catering is offered to large groups.

When asked what her favorite part was about her workshops and classes Jena was quick to respond.

“The look on their face after they peel off their stencil revealing this beautiful design is very fulfilling for me. Knowing that piece of art they created is going to hang in their home and every time they look at it they are going to reflect on the memory of what they experienced when they were in my studio with the people they care about is truly satisfying. They have a sense of pride in knowing that they did it all themselves. Hopefully these pieces my guests create inspire them to make more things themselves and rely less on things that you can buy from the store.”

Hopefully these pieces my guests create inspire them to make more things themselves and rely less on things that you can buy from the store.”

Jena offers her one of a kind pieces on her website for purchase for the sole purpose of gifting. “I create so many pieces that frankly I have to put some online for purchase because I can’t fit everything I have made in my home! I don’t try to push the idea of only buying from my website though because I truly believe the special part of placing these pieces in your home is knowing you made them which you can only do if you come into the studio and make the pieces yourself,” Jena explained, “My reason for opening the studio is to create an experience for people that will be memorable, empowering, inspiring and that will give them something that will last in their home.”

Items on Jena’s website include decorative pillows, ranging between 35 and 37 dollars, wood plank signs, priced at 40 dollars and centerpiece boxes beginning at 80 dollars.

The future of Bespoke Design Studio is very bright with many exciting things to come. On September 6th from 5 PM to 9 PM and September 8th from 10 AM to 2 PM Jena is holding an Open House/Seasonal Preview Event where not only will guests be introduced to 72 new designs but will also receive a swag bag if they are one of the first 150 guests to arrive. Each guest that arrives will also receive a discount on a future class and entered into several different raffles after they sign the guest book. Guests will be able to see live demonstrations of DIY projects and seasonal specialties while enjoying food and drinks as well.

In regards to new things to come in the near future for Bespoke Design Jena says she looks forward to the releasing of String Art, Fabric Pillows, Seasonal Designer Chalkboard Designs and Wreaths. Jena mentioned that for the Spring and Summer guests can expect brand new wood projects introduced as well as workshops given on wood engraving, headboards and buffet tables. Jena hopes to open another location in a year in either Springboro or Lebanon.

What sets my studio apart from all of the other DIY Design Studios is I don’t require you to be crafty or creative at all.

“What sets my studio apart from all of the other DIY Design Studios is I don’t require you to be crafty or creative at all. This is something anyone can do! My studio offers friendly instruction, a wide variety of high-quality materials, space and access to tools which may not otherwise be available or cost-effective. It really is like a 4-hour family or friend party where we bond, we drink, we eat, we dance and we create,” Jena said.


If you would like to learn more about Bespoke Design Studio you can visit www.BespokeDIY.com, call the studio at 513-239-5835 or email Jena at Jena.Satchell@BespokeDIY.com. You can also visit bespokeloveland on Facebook or BespokeDesignDIY on Instagram


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