The Toy Store was started by moms to help other moms who could not afford to spend much on toys and gifts.

Proceeds go to the Tracy Johnson Scholarship Program, also started by the same moms to honor Tracy’s strength and courage and her lifelong desire to go to college,



The Loveland Initiative’s 20th Annual Christmas Toy Store Program for qualifying families who meet income guidelines that fall at or below limits on the chart below and live in the Loveland City School District can sign up for the Christmas Toy Store Program.

The Loveland Initiative, founded in 1996 has been providing new unwrapped toys and gifts to underprivileged families in our community. Director Terri Rogers said, “Christmas is a wonderful time of year, and should not be missed by any child. With our annual Toy Store, we make it a wonderful experience for under-served parents and their children.”

The Toy Store was created by a group of “low-income” and “working moms” to help families who could not afford to spend much on toys and gifts. Rogers said, “Purchasing toys and gifts, pennies on the dollar, helps parents feel that they are contributing to their child’s Christmas while enabling the parents to choose items based on their child’s interests and needs.”

Families MUST sign up for this program by the deadline October 13, 2016.

(Download “Christmas Sign ups” also posted on Loveland Schools website christmas-sign-up-download)

For more information on this program please contact Executive Director Terri Rogers at [email protected]  or (513) 739-2354.




The Loveland Initiative was founded in 1996 by a group of neighbors; with the mission to provide educational support and assistance to underserved children and their families. The organization focuses its attention through a wide variety of programs to help lower income residents meet basic needs along with educational enrichment.

The City of Loveland is a very diverse community. Per the 2010 census, the city has a population of 12,081 occupying 4,961 households.  The city also includes a population of nearly 1000 residents classified as low to moderate income. These residents like many residents throughout the country in similar income classification struggle for their individual and family needs.  In Loveland there is a helping hand by way of The Loveland Initiative. The Loveland Initiative carries support from theLoveland Community.

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