Former Loveland Magazine Intern and Loveland native Ricky Mulvey talks about Hamilton County naming rights.

NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?

Ricky Mulvey and Dylan Lewis discuss:

– Why stadium sponsors generally don’t outperform their peers or the market.

– When major sponsorships do and don’t make sense as part of a marketing budget.

– Monster Energy’s brilliance in focusing on extreme sports.

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