Tag: Ohio Prep Sportswriters Association

  • Cassie Mattia becomes Co-Owner of Loveland’s Longest Standing Publication!

    Cassie Mattia becomes Co-Owner of Loveland’s Longest Standing Publication!

    Loveland, Ohio – “No words can describe how deeply touched and grateful I am that David gave me the opportunity to fulfill my Journalism dreams at Loveland Magazine. The fact that at the age of 31 I can proudly say I am the Co-Owner of a newspaper that has been around for 18 years is truly amazing,” said Cassie Mattia.

    Mattia as a six-year-old had a passion to be a writer. Her love for the written word along with pursuing and achieving college degrees in Journalism, Business, and English led her to reach yet another milestone on June 25th; when she became an “Equal Co-Owner” of Loveland Magazine.

    It was 3-years-ago on July 9, 2018, when Cassie sent Loveland Magazine owner, David Miller, an email that introduced herself. It read in part, “One day I was running and I passed the Loveland Magazine location and immediately got excited as I thought this could be an opportunity to display my writing skills! I am not sure if you guys are hiring or not but I thought I would send an email displaying my interest in possibly doing some freelancing or anything you had available. I want so badly to share my writing with others and I do believe this may be a good opportunity to do so!”

    Loveland Magazine founder David Miller signed a Co-Equal Partner Agreement at Ramsey’s Trailside on June 25th with Cassie Mattia.

    “It was an absolutely beautiful Summer morning when I received Cassie’s email and I thought, why not get out of the office for a change and enjoy spending a few moments outside,” Loveland Magazine’s Founder and Editor, David Miller said, “I invited Cassie to have coffee in Historic Downtown Loveland at the Loveland Sweets Shop.”

    Within moments Cassie jumped at the invite. Even though she was in the middle of her morning workout she accepted the invitation, and soon after Miller arrived and sat down under a sidewalk umbrella. “Mattia was walking across West Loveland Avenue a little disheveled because she interrupted her daily morning workout to meet me,” Miller said.

    That meeting quickly led to a photoshoot and a column branding for Mattia. “Time for Loveland Salad with Cassie Mattia” was created. In this column, Mattia could write and report on a wide variety of stories about Loveland. Cassie soon became a paid writer and our Associate Editor. She then was promoted to Account Executive, which entailed managing Loveland Magazine’s advertisers. Recently Mattia was given the title Director of Marketing to better reflect her current advertising duties.

    “I had thought for a long time about how to reward Cassie for her dedication and the skill set she brought to our newspaper and concluded she should be part owner,” said Miller. “After drafting an ownership agreement, asking her if she was interested, and after looking much closer at it, I became increasingly uncomfortable with the 60/40 percent owner relationship I was proposing. I thought, what am I trying to hold onto and control by making her a minority partner?”

    Miller redrafted the agreement into a Co-Equal Partner Agreement. For Miller, it wasn’t about sharing future profit, it was about Mattia gaining equal control and decision-making power. “It is a true model of how I believe an employee-owned business should be run,” Miller said.

    “I have wanted to be a writer for as long as I can remember and have done whatever it takes to get to where I want to be in the world of Journalism. I have experienced so many things over the years in this field, but nothing compares to my time with Loveland Magazine,” said Mattia after signing the contract.

    “I am beyond proud that Loveland now has a newspaper co-owned by a woman and the unique perspective it will bring to how news is reported here. Readers should feel more confident that Loveland Magazine will report the news and select the stories and interviews we publish, from a broader, more diverse, and younger point of view,” Miller added.

    Mattia is Loveland Magazine’s on-air personality who does most of the on-camera interviews, live streaming, and writes feature stories. The “What’s In Loveland’s DNA,” “Sports 411,” and “Cassie The Food Guru” storylines were created to showcase her talent. “Cassie is multi-lingual in what seems like all cultural-cuisines,” said co-owner Miller.

    Cassie Mattia and Loveland Magazine founder David Miller signed a Co-Equal Partner Agreement at Ramsey’s Trailside on June 25.

    Since Mattia has joined the Loveland Magazine team she has been nominated for several of the Little Miami River Chamber Alliance’s local business awards each year. “The award we received from the Ohio High School Athletic Association for ‘Sportsmanship, Ethics, and Integrity in 2020 was in large part a credit to Cassie’s contributions,” said Miller.

    Mattia said, “I could have never imagined having my own columns, conducting on-camera interviews, creating feature stories, commentating big events like ‘Rolling Mondays’ and ‘Loveland’s 4th of July Parade,’ and getting nominated for so many awards for my work.”

    After taking a couple of days to process that she now was a Co-Owner of what she described as “an unbelievable publication”, Mattia said, “It’s been an absolute dream come true.” She thanked Miller for being her support system and teaching her so many things about Journalism. She also expressed gratitude to all the area residents, Loveland Magazine readers, business owners, and city leaders for supporting her work. She continued, “I want to thank all of those who gave me internships when no one else would because I didn’t have ‘enough experience.’ I want to thank my teachers and professors who inspired and pushed me to keep on writing. I want to thank my basketball, track and field, and cross country coaches for instilling in me great work ethic and determination. I want to thank my boyfriend for encouraging me and putting up with my crazy schedule, and last but not least I want to thank my family, without you I would not be who I am today.”

    “Loveland Magazine hopes to always thrive in and contribute to a nurturing environment for Loveland, one of equality and empathy. Cassie Mattia’s love for our community and its people will certainly keep us moving in that direction,” Miller said. “Her positivity and compassion are contagious.”

    “I can’t wait to see what David and I continue to create and achieve for Loveland Magazine. Loveland, you really are the Sweetheart of Ohio and I promise to continue filling the community with love and of course writing and reporting the absolute best stories I can,” Mattia said when asked about Loveland Magazine’s future.


    About Loveland Magazine

    Loveland Magazine LLC is locally and independently owned with offices in Loveland, Ohio… where we live. Before Loveland Magazine was published in 2004 it had been nearly four decades since Loveland had a locally owned newspaper.

    Our bias is towards being socially progressive, and fiscally conservative when fiscal policies bend towards equality and serving the members of society on the lowest rung.

    We believe in a Loveland that represents a future made from the beliefs of its passionate, innovative thinkers who love this town so much they spend a considerable amount of their own time trying to make it the absolute best place to live in the entire world.

    Since 2004, it has been the mission of Loveland Magazine to be a platform so that those ideas and dreams can be shared wide and far throughout our hometown until they become our reality.

    In 2008, Loveland Magazine was awarded the prestigious, Booth Spirit Media Award, beating out all other media stations in the tri-state. Loveland Magazine is “a premier local online news outlet.”


    In February Loveland Magazine’s Editor in Chief, David Miller was notified by the Ohio High School Athletic Association that he had been selected for the 2020 Media Award. In 1991, the Ohio High School Athletic Association initiated the Sportsmanship, Ethics, and Integrity Program. One aspect of the program was to honor those “special individuals” who bring great recognition to our high schools, coaches, and especially, our athletes through media’s different forms. Tim Stried, OHSAA’s Director of Communications said at the time, “I first got to know David in 2013 when Loveland made its run to the 2013 Division II football state championship,” Stried said, “I read much of his coverage of the team in the playoffs and I remember his excitement and professionalism covering the team in Canton for the state championship game.”

    At a meeting of the Board of Directors of the Ohio Newspapers Association on October 11, 2013, Loveland Magazine was voted into membership.

    Loveland Magazine was the first “digital-only member” of The Ohio Newspaper Association

    The Ohio Newspaper Association (ONA) was established in 1933 and is the trade association for more than 250 Ohio daily and weekly newspapers. Their membership includes The Columbus Dispatch, Plain Dealer, Cincinnati Enquirer, Akron Beacon Journal, Dayton Daily News, and The Toledo Blade.

    ONA is now the Ohio News Media Association. The association administers a full program of member services that include: government relations and lobbying, publications, seminars, and employee training, legal assistance, group insurance, and advertising services.

    Loveland Magazine is also a member of the Ohio Prep Sportswriters Association. Founded in 1972, the Ohio Prep Sportswriters Association works to support and enhance the coverage of high school sports in Ohio and to recognize superior writing among sports journalists.

  • [Part 1] My journey to the “West Loveland Historic District”

    [Part 1] My journey to the “West Loveland Historic District”

    Residents and business owners in the West Loveland Historic District enjoy having the State and National “Scenic” Little Miami River and it’s many recreational opportunities and beauty, as its eastern border.

    Did You Know?

    Cassie Mattia lives in Historic Downtown Loveland

    Loveland, Ohio – After exploring the history behind Historic Downtown Loveland’s businesses, a question arose; “What about the businesses and history across the river in the West Loveland Historic District?” I found that the question presented a good point, so I decided to take a walk down the sidewalks of the west side to see exactly what interesting secrets I could find about both the new and old businesses.

    The West Loveland Historic District (WLHD) is often forgotten due to the big-name businesses being just steps away in Downtown Loveland, but what many people don’t realize is that the West side is just as historic. It is not only very diverse but also architecturally strong. DID YOU KNOW that there have been no public dollars used to renovate any of the businesses or homes there? The businesses have proven to establish themselves using their own resources rather than using extra city services. The WLHD businesses have not only contributed thousands of tax dollars to Loveland’s economy but have also created many employment opportunities. Millions of private dollars have been invested in the last decade improving, restoring, and preserving the historic homes, many converted to professional business spaces and “Live/Work” dwellings.

    In Cincinnati, there are more than 100 advertising and marketing agencies. DID YOU KNOW two of the top advertising and marketing agencies are located right in the WLHD?

    Snap Advertising was moved from Cincinnati to the WLHD in 2018 by Dave Fagin with one goal in mind; to help create stronger brands and brand builders. The advertising agency landed in a historically vacant building that had been remolded but sat vacant for many years. Fortunately, through all the remodeling of the building the historic architecture was kept intact. Snap poured even more money into the historic home. DID YOU KNOW Snap Advertising represents some of the nation’s top brands? Snap represents Zim’s Max Freeze, Invisible Ink Tattoo Removers, P&G Pampers Cruisers, The Hershey Company, and Humana Behavioral Health.

    MMG Corporate Communication was founded in 1993 by Claudia McKee. Today, the marketing company serves some really prominent brands such as Ethicon, P&G, AtriCure, Yogi Bear’s, Heidelberg Distributing Company, ISTO Technology, Contech, AdvancePierre Foods, UC Health, EnteroMedics, Merz and SonoSite FujiFilm. MMG is known for helping brands reach their customers effectively through storytelling using marketing, apps, videography, editing, and animation. DID YOU KNOW that MMG has received over 100 national awards for their work? MMG has access to several marketing tools in-house that many marketing companies don’t have such as 2D and 3D animation, full video production services, mobile apps, web design, scripting, and content development. DID YOU KNOW MMG donates to over 50 non-profit charities every year? MMG has always been a huge advocate for community involvement, going as far as giving an employee every year 200 dollars to donate to a charity of their choosing. MMG also supports businesses locally like Paxton’s, The Works and Tano’s Bistro. DID YOU KNOW that Claudia McKee is married to Emmy award-winning, WCPO journalist, Tom McKee?

    Paul-rally-towels
    Xavier knew who to call as APEX has come through before with big orders. Apex owner Paul Elliott delivered 2000 Sweet Sixteen, Xavier University rally towels in 2012 from Loveland to the Georgia Dome with 48 hours notice. Elliott was fishing in Alabama when he got the order. Fishing, a passion of Elliott’s, was supposed to be a break between basketball and lacrosse officiating duties. Alabama wasn’t far enough for Paul to escape the “Madness” of March.

    Although this next business isn’t necessarily your traditional advertising or marketing agency, it does its fair share of promoting. DID YOU KNOW Loveland has its very own specialty company that has over 50 years of experience creating promotional products? Apex Imprinted Sportswear has been operating since 1992 in the WLHD and now has over 600,000 promotional products. Apex assists their guests with theme creativity and layout design. DID YOU KNOW Apex offers custom embroidery on many different popular brands such as Nike, Northface, Eddie Bauer, and Port Authority? Apex only offers the best quality regarding brand and material, which is what really sets the shop apart from other shops of its kind. The promotional specialty store can imprint on t-shirts, polos, knits, sweatshirts, fleece, caps, activewear, outerwear, wovens, dress shirts, workwear, bags, accessories, and youth clothing. Many of the business attire with corporate branding you see in retail establishments around Loveland were bought from APEX. Thousands of Loveland’s young athletes wear sports apparel customized with team logos and the athletes’ names at APEX. Apex tees purchased by Toyota have been handed out to every Xavier University fan at “White-Out” games.

    Dsc_8543
    A fan wearing the Xavier White Out Tee Before the Defeat of Purdue on December 7, 2012. The 10,250 tee shirts were sold by Loveland businessman, Paul Elliott. Xavier came from a 19-point deficit to win the ESPN televised game. The shirts were credited by local sports commentators with the fan excitement, the extra 2-points X needed, for the Musketeers defeat over the Bulldogs, who later in the year played for the National Championship.

    Paul Elliott has officiated Ohio High School Division I Football for decades. In recent years he has taken up blowing the whistle at Ohio High School Lacrosse and Basketball. He keeps on the go during the winter, sometimes officiating as many as seven youth basketball games a day.

    It is a short walk from the WLHD across the State and Scenic Little Miami River to shops and restaurants.

    David Elliott, Paul’s son who works at APEX, is the Head Swim Coach for the Wyoming Cowboys swim teams. He has won coach of the year several times in the CHL conference and in the District. Wyoming is more often than not one of the teams shaking up the State finals in Canton.While exploring the businesses within the WLHD I have come to the realization that if you live there you have access to nearly anything and everything you need! DID YOU KNOW Loveland residents have their choice of 3 different insurance agencies located within footsteps of one another? In 2005, Carey Bush and Bill Re opened BRS Insurance in hopes that they could use their years of insurance experience to deliver the best comprehensive buying experience for their guests. Just a few steps away, Ron Delsignore, a State Farm Insurance agent since 2002, has his very own insurance business. Ron focuses primarily on out of state relocations to Loveland. Ron personally holds himself responsible for his guest’s assets, financial dreams, and legacy. Last but not least is Wilber-Price Insurance Group managed by husband and wife Don and Mary Jo Shrout. DID YOU KNOW Don opened the Nationwide insurance agency that now stands today right in Loveland’s WLHD 23 years ago! Both Don and his wife Mary Jo grew up in Loveland and thoroughly enjoy establishing a trusting relationship with each guest they help. Don’s agency provides home, auto, business, boat, equine, golf cart, motorcycle, and life insurance.

    Loveland Magazine’s production office is in the Historic West Loveland District.

    While you’re walking along the sidewalks on the WLHD of Loveland you certainly can’t forget one of the most well-known businesses; Loveland Magazine. DID YOU KNOW before Loveland Magazine was published it had been four decades since Loveland had a newspaper of its own? Forty-six resident David Miller first published Loveland Magazine in 2004 and has seen a tremendous amount of success ever since. Miller had dreams of creating a publication where Loveland residents could have a voice, Loveland’s youth were recognized and readers received accurate, fully investigated information on even the most controversial subjects. DID YOU KNOW Loveland Magazine has published over 14,000 stories and 850 HD videos? In all its glory Loveland Magazine has received The Booth Spirit Media Award and has been inducted into the Ohio News Media Association as the first digital-only member, and The Ohio Prep Sportswriters Association.

    The West Loveland Historic with its ample parking and friendly atmosphere is always a popular viewing spot for the many annual Loveland parades.

    If you are interested in visiting any of these amazing local businesses on the West Loveland Historic District please see the contact information for each business below.

    Snap Advertising, 513-721-7627, snapadv.com

    MMG Corporate Communications, 513-677-8787,mmgonline.com, MMG Corporate Communication on Facebook

    Apex Imprinted Sportswear and Promotional Specialties, 513-677-0700, apex-specialties.com

    BRS Insurance, 513-683-0777, brsinsurance.com, BRS Insurance on Facebook

    Ron Delsignore-State Farm Insurance Agent, 513-984-5433, ron4insurance.com

    Wilber-Price Insurance Group, 513-239-8610,wilberprice.com, Wilber-Price Insurance Group Ltd. Nationwide Insurance on Facebook

    Loveland Magazine, 513-305-6071,lovelandmagazine.com, Loveland Magazine on Facebook