Over the years I have shared my thoughts and many articles on change. There’s no question that settling into a routine or rhythm can be relaxing or comforting, however, staying stagnant in the business world could be damaging to your business in more ways than one.

Timing is crucial on when to make a change. As the article shares, you will want to make sure that your staff are properly prepared. You will want to communicate clearly to both customers and staff.

I’m always evaluating ways to improve or grow, with that often comes change. Change can be difficult for some. I actually enjoy it at times, but it can also create a great deal of stress.

This article shares ways to minimize the stress and make change a positive experience for your customers and staff.

Have a great month, stay warm!


CeeCee Collins is President of the Little Miami River Chamber Alliance.

She was born and raised in Beavercreek, Ohio, CeeCee Collins attended Carroll High School and has been a swimmer her entire life. She received her undergraduate degree at Xavier University where she also participated on the swim team for four years. She graduated from college in 1989 and began working at USA Today Newspaper as a Regional Marketing Manager. After marrying James Collins IV, they moved to Tampa, FL where she worked for the Tampa Metropolitan Area YMCA for 6 years as an Executive Director.

CeeCee and her family moved back to the tri-state area after her second child’s birth. She continued to work for the Greater Cincinnati YMCA for 10 years part-time. CeeCee then pursued full-time work and became the Development Director at Ohio Valley Voices for 6 years. Throughout her years at the YMCA and Ohio Valley Voices she was active in the Little Miami River Chamber Alliance (formerly the Loveland Area Chamber of Commerce). She became the President of the Chamber in 2013.

CeeCee continues to enjoy working at the chamber and keeping up with her three children.  She and Jim live in Miami Township.

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