Loveland, Ohio – Ohio Valley Goodwill Industries re-opened the Loveland store on Thursday after extensive re-modeling and upgrades. There were perhaps 75 early-bird shoppers lined up at the doors waiting as usual for the first shot at the new merchandise put out overnight. Shoppers had to wait until the ribbon was cut.

The interior was virtually “gutted”. New lighting was installed, fresh paint throughout, new interior graphics, new restrooms, five new changing rooms, and a new office highlight the improvement. The drive-thru donation center has received much attention as well.

New pavement stripping has been added at the front of the store to accommodate the donation center.

Ohio Valley Goodwill Industries has described it as their “Flagship Design” and the Loveland location features Goodwill’s new “signature colors.” The store’s re-design will serve as the template that Goodwill will be following in its re-designs and updating for more of its store locations moving forward.

Loveland City Manager Dave Kennedy was a guest speaker and announced that an Auto Zone was going to open next to the Goodwill Store in the coming months.

Loveland Magazine’s Managing Editor David Miller was invited to help cut the ceremonial blue ribbon.

The video takes viewers on a short tour of the interior.

Mark Hiemstra, President and CEO gave opening remarks about re-opening the 38-year-old Loveland institution.

This LOVELAND MAGAZINE TV video is brought to you with the generous support of…

For a list of all local Goodwill stores, visit

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